Berres Brothers Coffee Roasters is reinforcing their commitment to extreme customer service by introducing a consumer education promotional event called "Beans on the Scene.” The program is designed to stimulate sales in stores carrying the Berres Brothers brand by using a fun and somewhat theatrical coffee demonstration and class to encourage quality selection based upon knowledge. The program couples this one-day event with advance promotional materials, advertising, coupon and product distribution to make it a four-fold sales initiative for success.

Through Corey Schneidewent, Berres Brothers' "Coffee Ambassador,” the program establishes a direct bond between the consumer and Berres Brothers "party in a cup" brand image. With a somewhat tongue-in-cheek tagline of "an authorized representative on a mission to put great coffee at your fingertips," Scheidewent’s beaming persona leaps from flyers that stores pre-distribute advertising the upcoming "Beans on the Scene” events. During the actual presentation his warm humor and tremendous knowledge of the product quickly establish a comfortable reporte’ with the crowds that stop to listen to his show. His style is a pleasing mix of Juan Valdez, Emeril and PT Barnum.

The presentation has been incredibly well-received by the public and immediate data suggests strong revenue increases in the stores where they have been tested. Schneidewent says that by working with the stores in advance of presentations they have been able to maximize the marketing aspect for individual stores by plugging into local media with press releases.

The program works not only to demonstrate Berres Brothers commitment to serving its customers, both corporate and consumer, but also to reflect an individual store’s commitment to customer service. Matt Tappa store director of Trigs in Wausau saw it that way. “It was very apparent to me that this event was another special way to show Wausau our commitment to them beyond just selling groceries,” he remarked after a recent Beans on the Scene at his store. “I’ve already received compliments from attendees who said we should do more of these classes. The customers were very impressed with your product… we actually sold 20 pounds of Berres Brothers bulk coffee and 50 bags of Berres coffee. That's a great one day total.”

This comes at a great time to promote Berres Brothers coffee due to increased interest in the product as a result of this year’s Specialty Coffee Roasters Guild accolades for the company’s roastmaster, John Johnson. Individually, he did all the roasting for the winning team for the prestigious “Roastmaster Challenge Cup” by the Roasters Guild of the Specialty Coffee Association of America. That First Place is not just good, it’s the best in a field of 300 roasters from all over the world. The honor gave the company, and John, an immediate international recognition that they hope to share with all the stores that bring them to the consumer market.


For more information or to schedule a “Beans on the Scene” contact Patty Schroedel of Berres Brothers at: